Outbound & pipeline systems for complex B2B
We build the outbound engine. then we hand you the keys.
Replace random outbound with a system that can scale.
You already have a product worth selling. What you do not yet have is a reliable way to identify the right accounts, reach the right buyers and move enterprise opportunities through the pipeline.
Outbound Office builds that system with you, then puts it in the hands of your team.
Built for B2B companies selling €10k+ ACV into mid-market and enterprise accounts.
Outbound is a coordinated commercial system.
Connected tools. Better sellers. Strong pipeline.
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Most companies with a proven product and paying customers eventually outgrow founder-led, improvised outbound. Targeting lives in one person's head, messaging changes from rep to rep, and pipeline visibility depends on spreadsheets and individual habits.
We turn that into a structured commercial system: who to target, why now, which stakeholders matter, what to say, how opportunities are qualified and how pipeline is managed.
The system is built directly into your CRM, workflows, playbooks and team routines. Your team gets a consistent way to create, progress and review high-value opportunities / with the documentation and coaching to keep improving it.
AI connects the tools around that process. Research, enrichment, meeting preparation, follow-up, CRM updates, call analysis and pipeline reporting work together through one connected revenue stack.
The result is less manual work, better commercial visibility and more time for actual selling. Your team keeps the relationships, judgment and point of view that complex sales require.
What gets built →The outbound system, end to end.
Three categories of work. Built together, or scoped one at a time.
Outbound & pipeline systems
- Market definition and commercial focus
- ICP and anti-ICP
- Buyer personas and JTBD
- Value proposition and differentiation
- Competitive positioning
- TAM, SAM and SOM
- Account tiering and prioritisation
- Buyer maps and stakeholder architecture
- Trigger and intent research
- Core narrative and messaging framework
- Cadences and channel strategy
- Qualification frameworks
- CRM architecture and pipeline stages
- Lead scoring and routing
- Pipeline review process
- Sales playbooks and demo scripts
- Proposal templates
- Pricing research and packaging
- First BDR or sales hire support
A complete outbound structure from market and message to pipeline and process.
Coaching & training
- Sales manager coaching
- BDR and SDR coaching
- Account executive coaching
- Cold-call coaching and call reviews
- Live role-play and practice sessions
- Prospecting and messaging training
- Discovery and qualification training
- MEDDPICC coaching
- BANT and SPIN training
- Objection-handling coaching
- Multi-threading and stakeholder management
- Enterprise opportunity strategy
- Pipeline and deal reviews
- Demo and presentation coaching
- Email and call critique
- New-hire onboarding and ramp plans
Practical coaching using your team's real calls, accounts, opportunities and pipeline.
Connected revenue automation
- CRM, Slack and Microsoft Teams integrations
- Claude-powered research and workflows
- Apify data collection and enrichment
- Granola meeting intelligence
- Gamma deck and proposal workflows
- Cadencing-platform integrations
- Account research and enrichment
- Trigger and intent monitoring
- Automated meeting preparation
- Call summaries and action capture
- CRM updates and data hygiene
- Follow-up and task creation
- Lead scoring and account prioritisation
- Pipeline digests and alerts
- Deal-risk and MEDDPICC analysis
- Call and email coaching insights
- Proposal and presentation generation
- Internal knowledge bases and sales assistants
- Custom workflows across your revenue stack
Your CRM, AI tools, meeting notes, cadencing platform and internal systems working together: sharing context, triggering actions and removing repetitive work from the sales process.
Complex products. Operational buyers.
B2B companies selling high-consideration products into mid-market and enterprise accounts, where the buying committee is operational rather than compliance-gated. You have product validation and paying customers / but outbound is random, founder-dependent, underbuilt.
Buyers we sell to
Industries we build in
In scope
What we
build.
Outbound Office designs and installs the systems behind predictable enterprise pipeline. We turn scattered, founder-dependent outbound into a structured commercial motion your team can run, improve and scale.
Structure over volume. Systems over favours.
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Rooms we've built pipeline in.
“I would recommend Eli to any founder or company looking for support with sales, business development, outbound strategy, revenue operations, pipeline generation, enterprise account development, or building an early-stage commercial function. She is especially valuable in situations where the company needs someone who can bring structure and help turn commercial ambition into a working sales process.”
Mousa / Pixaera
Someone who can bring structure and turn commercial ambition into a working sales process.
Engagements.
Every engagement ends the same way: a documented system your team runs with us without us.
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Let's get
building.
Tell us what you sell, who you sell it to, and what you'd like us to fix. If we're not the right fit we'll say so on the first call.
Or write directly: eli@outboundoffice.com
WhatsApp: +420 725 957 626